Purpose of data processing and consequences of non-delivery of Data

“Zorka-Opeka” doo as a manufacturer of brick products processes the personal data you provide (hereinafter: “Data”) when sending e-mail messages on our website [ https://zorka-opeka.rs ] (“Site”) as well as the Data you provide at our points of sale.

In addition, “Zorka-Opeka” processes Data during your subscription to the newsletter, during events and fairs organized by “Zorka-Opeka” or in which “Zorka-Opeka” participated/participated, personal data collected during your communication with “Zorka -Opeka”, including information about your purchases. We process data for the following purposes: collected during your communication with “Zorka-Opeka”, including data about your purchases.

We process data for the following purposes:

• a) Management of relations with clients

“Zorka-Opeka” processes Data in order to manage your online communication with the Site, as well as for the purpose of providing products and services. In particular, “Zorka-Opeka” processes your personal data for the following purposes: enabling the sending of e-mail messages on the Site, responding to your messages, providing requested products and services, as well as for the purpose of transferring Data to our sales network (ie distributors) or third parties persons with whom “Zorka-Opeka” has concluded a contract, in accordance with the Law on the Protection of Personal Data (“Official Gazette of RS”, no. 97/2008, 104/2009 – other law, 68/2012 – decision of the US and 107/2012, hereinafter: “Law”) and in accordance with the General Data Protection Regulation no. 2016/679, hereinafter: (“GDPR”).

In addition, “Zorka-Opeka” processes your Data in accordance with laws and relevant regulations for the above-mentioned purposes, as well as for the realization and defense of legal claims.
For the purposes mentioned above, we process the following Data: name and surname, e-mail, address, phone number, information about our products that you have purchased in our stores. When processing data for the purpose of organizing and implementing “Zorka-Opeka” events, fairs and actions, we process data depending on the specific action, and in particular we process the following data: name and surname, date of birth, mobile phone number, e-mail, residential address, city, state, satisfaction with ceramic tiles. Providing data for the above-mentioned purposes is necessary and any failure to provide such data will prevent “Zorka-Opeka” from performing the above-mentioned activities, for example to respond to your e-mail messages.

• b) Other purposes

With your voluntary consent, “Zorka-Opeka” doo uses your personal data for marketing purposes, especially for the purpose of sending promotional newsletters, commercial or advertising communication, for the purpose of direct sales, market research, statistical analysis, customer satisfaction surveys. Marketing activities are carried out via e-mail (newsletter), telephone, SMS, MMS, CHAT, banners on the Site, instant messages, social networks and mail, including sending invitations to events where “Zorka-Opeka” attended or organized by “Zorka-Opeka” doo

Said communication includes offers on products, services and initiatives of our business partners. At any time, you have the right to choose your preferred method of communication among the above and you can at any time decide to stop receiving promotional materials through all or some of the above methods of communication.

With your voluntary consent, “Zorka-Opeka” collects information about your preferences, habits, lifestyle, information about your communication with “Zorka-Opeka” doo, as well as the details of your purchases in order to create group and individual profiles (“profiling”) and sending personalized promotional materials and offers. The provision of data for the purposes of marketing and profiling, which are indicated in the previous text, are not mandatory and any failure to provide such data will not have any consequences on the possibility of purchasing “Zorka-Opeka” products and receiving information, materials and requested services. For the aforementioned profiling activities, we also collect the following information: information that we receive after comparing the information we have with information available to the public, (for example social network profiles that you have decided to make available to the public) as well as information collected using cookies (hereinafter: Cookies ) and other tracking technologies on the site – if applicable and only in accordance with the Law and GDPR.

2. Use of Cookies
a) What are Cookies?

A cookie is a small file that asks for permission to be placed on your computer’s hard drive. Thanks to cookies, the website remembers the user’s actions and preferences (for example, login data, default language, font size, other screen settings, etc.). Therefore, cookies are used to check IT authenticity, monitor sessions and store information about the activities of users who access the website, and may also contain a unique identification code that enables the tracking of user navigation within the website for statistical or marketing purposes. We use Cookies to identify which websites our customers use. This helps us analyze data about web page traffic and improve our Site in order to adapt the Site to customer needs.

We use this data only for the purposes of statistical analysis, after which the data is removed from the system. Cookies help us provide you with a better website by letting us know which pages you find useful. Cookies do not in any way give us access to your computer or any information about you, other than the information you choose to share with us.

We use cookies for statistical and marketing purposes. You have the right to accept or decline Cookies. If you refuse the use of cookies, the cookies will be turned off technologically. Please note that removing cookies from your computer or blocking them may affect your user experience and it is possible that some functions will no longer be available, as well as that the Site will not function properly.

• b) Links to other websites

Our website may contain links to other websites. However, when you use those links to leave our website, you should be aware that we have no control over those other websites. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites and such links do not comply with this Privacy Policy.

• c) List of Cookies:
• Statistical cookies help website owners to understand how visitors interact with websites, anonymously collecting information and reporting to website owners about them.

• Marketing cookies are used to track visitors on web pages. Their purpose is to display ads that are of interest to individual users and thus benefit publishers and other advertisers on the Internet.

The provision of data for the purposes of marketing and profiling, which are indicated in the previous text, are optional and any failure to fill in such data will not have any consequences on the possibility of purchasing “Zorka-Opeka” products and receiving information, materials and requested services.

3. Processing methods and legal basis for processing

Your Data is processed without, but also with, electronic means, based on logic and procedures that are in accordance with the objectives stated below and in accordance with the Law and GDPR, including the confidentiality and security of the Data. Data can be collected during registration at our points of sale through paper or electronic forms. Data can be collected during visits to our dealers and sellers, can be collected during events, exhibitions and initiatives organized by “Zorka-Opeka” or attended by “Zorka-Opeka”, then can be collected by our sales network or of our business partners or during your communication with websites, internet and mobile applications of the company “Zorka-Opeka”.

In accordance with the GDPR and the Act, your personal data is stored by being collected from time to time and used to update and correct information previously collected. “Zorka-Opeka” will process Data based on the following legitimate grounds:

• Your consents;
• Legitimate interest of “Zorka-Opeka” to perform commercial activities;
• Fulfillment of legal obligations.

4. Transfer of your Data to third parties

Data is accessed only by our authorized personnel (e.g. sales and marketing personnel, CRM, service, IT) based on the need to know basic customer information, and data is transferred to third parties in the following cases:

• in case of legitimate interests of third parties, such as competent authorities and public bodies, for their legal needs;
• when it is necessary to fulfill the contract or to carry out negotiations with the aim of concluding a contract at your request (for example providing Data to our dealers or business partners in order to provide you with the information, products or services you requested);
• in case of extraordinary transactions (e.g. status changes, acquisitions, transfer of business, etc.).

Your personal data is transferred to our service providers, for example for services of a technical and organizational nature that function in accordance with the above-mentioned purposes, such as independent consultants, service providers that provide delivery services, marketing and payment-related services. We only provide these entities with the data necessary to provide the agreed services. Finally, in order to provide you with the “Zorka-Opeka” products and services you requested (for example, to provide you with the same benefits worldwide), other companies within the “Zorka-Opeka” group, importers, dealers and our business partners may access your Data, according to applicable data protection law and GDPR. It is understood that “Zorka-Opeka” does not share Data with third parties for its own marketing purposes.

5. Transfer of personal data outside the European Union

Some companies within the group of companies “Zorka-Opeka” and contracting parties “Zorka-Opeka” doo that can have access to the Data are located outside the European Union, such as “Zorka-Opeka”. “Zorka-Opeka” takes all necessary measures to ensure the legitimate transfer of data to other countries in accordance with the GDPR and the Law. At any time, you can request information about the transfer of Data to other countries, by contacting “Zorka-Opeka” through the specified contact information.

6. Data retention period

“Zorka-Opeka” stores the Data for the time period necessary to achieve the goals for which the Data were collected and in accordance with applicable laws and regulations. For activities necessary for the execution of the contract, Data is stored for ten years from the execution of the contract for administrative and accounting purposes. Data can be stored longer, if this is in accordance with applicable laws and in the case of exercising or defending legal claims.

7. Where Data is stored

We store the information we collect about you in a secure environment. We implement organizational, technical and personnel procedures and measures to protect Data from unauthorized access, disclosure, use, alteration or destruction by any organization or individual.

8. Data Protection Officer and Controller

“Zorka-Opeka” doo, as a data controller, has its registered office at Bulevar Mihajla Pupina 10v/114, 11070 Belgrade-Novi Belgrade. In order to fulfill all requests regarding the aforementioned rights, you can contact “Zorka-Opeka” doo at the following e-mail address: opeka@zorka-opeka.rs

9. Your rights

You can contact “Zorka-Opeka” doo, as the controller, or you can contact the data protection officer, using the above contacts, in order to obtain an updated list of our processors (i.e. the list of our service providers), entities to which personal data is disclosed, and that in at any time, exercise the following rights in accordance with the Law and Article 15 of the GDPR: to obtain confirmation that your personal data are being processed, to verify their content, origin, correctness, request their integration, updating, correction, deletion, anonymization, transfer of data, restriction of processing, withdrawal of consent to data processing, submission of a complaint to the competent authority (Commissioner for Information of Public Importance and Protection of Personal Data).

In addition, you can object at any time to the processing of your personal data for marketing activities and you can object to the processing of your data by “Zorka-Opeka” for its legitimate interests in the performance of commercial activities, unless “Zorka-Opeka” has a legal basis for the Data processing procedure (e.g. realization and defense of legal claims).

10. Changes to the Privacy Policy

Changes and/or updates to this Privacy Policy may occur. If the information available in the Privacy Policy changes in any way, we will post the updated version on the Site. Our recommendation for all users is to check the Site from time to time in order to be aware of any changes. All changes to the Privacy Policy take effect after they are posted on the Site.